Sport Manitoba needed a radio ad to promote “Gameday,” a free event where kids and families could try different sports and discover what they enjoy. The goal was to build awareness and drive

I wrote a 30-second script with an upbeat, energetic tone that highlighted key details like 20+ sports to try and free entry. I used insights from past events to shape a clear, engaging message that felt fun and easy to follow. 

The final ad aired on radio, helping spread awareness and bring more families out to experience Gameday and get involved in sport.