Translate the energy of “Athletic Intelligence is Here” into a static print ad while keeping Oakley and Meta’s message clear. 

I studied the commercial to understand its message, audience, and tone. From there, I developed a copy-led ad focused on the idea of capturing the moment, using a storytelling approach with direct language to position the glasses as a tool athletes now have. 

The final print ad captures the intensity and “capture the moment” feel of the campaign, while positioning the glasses as a useful tool for athletes.