Lavanda Café, a small downtown café, needed a way to drive business and bring new customers through the door. 

I developed a live music series designed to create energy around the café and give people a clear reason to visit. The plan focused on consistent events, a strong in-store atmosphere. 

The result was an 18-page event plan covering budget, promotion, and success metrics, along with a sample TikTok that proved that the series could be promoted to attract attention and drive traffic on social media.